The World of Wine is Changing


Sour Grapes

Yes, that is stating the  obvious.  Specifically, new media and social networking is changing the way wine is viewed, reviewed, and promoted.  We’ve talked about viral marketing of wine but this goes further. The old guard is starting to feel the crunch and they don’t seem to like it much.  The ‘wine experts’ are starting to lash out at wine bloggers, questioning their merit.  It used to be the case that if you started a wine publication or newsletter you could pretty much call yourself an expert and charge for that knowledge.  All of that information out and about on the internet is changing the game.  It’s now the reader that decides who is the expert by following their favorite writers … the rest get lost in the static.

Take a look here for some interesting insites on the wine blogging.

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